The Business Book

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SKU: 9781409341260 Category: Tags: ,

Product Description

An innovative and accessible guide to business, management and commerce

You can achieve your business dream. Beat the odds as you learn from the best – including Henry Ford, Steve Jobs, and Bill Gates – and turn your idea into an amazing and profitable enterprise.

The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix.

Additional information


8-10 DAYS