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Strategic Marketing 2nd Edition

R519.00

Available on back-order

ISBN:

9781485121237

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Availability

7-8 Days

Product Description

All organisations – from modest start-ups to multinational corporations – can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organisations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organisation.

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