Social Media for Strategic Communication

In Stock

R785.00

Available on back-order

SKU: 9781071852514 Category:
Author :

PUBLISHER

Sage Publications

Availability

2-3 Weeks

Product Description

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Additional information

Author :

PUBLISHER

Sage Publications

Availability

2-3 Weeks

X