Public Relations: Theory and Practice 3rd Edition

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SKU: 9781485132172 Category:

Product Description

South Africa is regularly in the international spotlight for several reasons, some of which are negative, which poses challenges to PR companies. Businesses are increasingly realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory and Practice 3e focuses on what Public Relations is about, its role in the total marketing effort.


  • Placing public relations in perspective
  • Public relations, marketing, advertising and branding
  • The public relations planning process
  • Public relations and the importance and relevance of relationships
  • Research in public relations
  • Public relations and the media
  • Online public relations
  • Public relations communication tools
  • Reputation management
  • Public relations campaigns
  • Corporate social responsibility in public relations
  • Strategic management of public relations
  • Crisis management
  • Communication skills needed by a public relations practitioner
  • Public relations in context
  • Impact of social media on public relations

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