Operations management is important, exciting, challenging … and everywhere you look!
Important, because it enables organizations to provide services and products that we all need
Exciting, because it is central to constant changes in customer preference, networks of supply and demand, and developments in technology
Challenging, because solutions must be must be financially sound, resource-efficient, as well as environmentally and socially responsible
And everywhere, because in our daily lives, whether at work or at home, we all experience and manage processes and operations.
There are now more than 110 of the popular ‘Operations in Practice’ examples throughout the book, over 40% of which are new.
The importance of sustainability and Corporate Social Responsibility (CSR) has been emphasized further, and included throughout the book.
We have even further strengthened the emphasis on the idea that ‘operations management’ is relevant to every type of business and all functional areas of the organization.
Many new ideas in operations management have been incorporated, including the ‘three level’ approach to performance, the relationship between innovation, creativity and design, crowdsourcing, ideas management, business ecosystems, triadic relationships, office layout, telecommuting and organisational ‘ambidexterity’. However, we have retained the emphasis on the foundations of the subject.
Six of the 19 cases at the end of the chapter are new
(but the old ones are still available on the web site), and
provide an up-to-date selection of operations issues.