McQuail’s Media and Mass Communication Theory 7th Edition

R895.00

Available on back-order

ISBN:

9781473902510

Category:

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Author :

PUBLISHER

Sage

Edition:

Availability

2-3 Weeks

Product Description

New to this edition:

  • An increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
  • Further discussion of the ethics of media and mass communication in all chapters.
  • Inclusion of a diverse and global range of voices, histories and examples from across the field.
  • More detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.
  • New and revised material, including a new chapter “A Canon of Media Effects”, bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of ​​media effects and influence.

 A vitally important resource for all students of Media and Mass Communication in the 21st century.

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