Marketing Tourism in South Africa 6th Edition

R590.00

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ISBN:

9780190740436

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PUBLISHER

Oxford University Press

Availability

4-5 DAYS

Product Description

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered.

Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa – its statistics, trends, main organisations and role-players.

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