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Marketing Tourism in South Africa 5th Edition

R585.00

Available on back-order

ISBN:

9780199044184

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7-8 Days

Product Description

Marketing Tourism in South Africa offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered as part of a National Diploma in Tourism, a BCom (Tourism) or a Postgraduate Diploma in Tourism & Events Management.

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