Marketing Success Stories 7th Edition

In Stock

R440.00

Available on back-order

SKU: 9780195994896 Category:
Author :

Edition:

PUBLISHER

Oxford University Press

Availability

7-8 Days

Product Description

Marketing Success Stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.

Additional information

Author :

Edition:

PUBLISHER

Oxford University Press

Availability

7-8 Days

X