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Marketing Plan Handbook: Pearson New International Edition

R905.00

Available on back-order

ISBN:

9781292021676

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Availability

6-8 Weeks

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Product Description

For marketing courses that focus on creating a marketing plan.

A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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