Consolidate your knowledge of marketing management with this bestselling text.
Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.
| Author : | Phil T. Kotler / Prof. Dr. Kevin Lane Keller / Malcolm Goodman / Mairead Brady / Torben Hansen |
|---|---|
| Edition: | |
| PUBLISHER | Pearson |
| Availability | 3-4 WEEKS |
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