Marketing Communications Management

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R759.00

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SKU: 9780857027870 Category:
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PUBLISHER

Sage Publications

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2-3 Weeks

Product Description

This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns.

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Author :

PUBLISHER

Sage Publications

Availability

2-3 Weeks

X