Marketing Communications 8th Edition

R790.00

Available on back-order

ISBN:

9781292234977

Category:

Author :

Edition:

PUBLISHER

Pearson

Availability

2-3 Weeks

Product Description

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.

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