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Mapping Innovation is a strategic guide for focusing your organization’s innovation efforts where it counts. It helps you ask the right questions, map the innovation space, and define which approach is most likely to solve the specific problems and opportunities you face. In essence, this book enables you to choose the right tools for the job and build a solid strategy based on sound principles, rather than conjecture.
In the end, you will understand how to develop new models to disrupt the marketplace, expand your efforts to reach ever larger audiences and customers, and leverage digital space to your advantage.