INTRODUCTION TO MARKETING – A SOUTHERN AFRICAN PERSPECTIVE

R580.00

In stock

ISBN:

9780627035999

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Pages :

PUBLISHER

Van Schaik

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In Stock

Product Description

Introduction to marketing addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning. It also focuses on contemporary marketing topics such as marketing metrics, international marketing, business-to-business (B2B) marketing versus business-to-consumer (B2C) marketing, and ethical considerations.

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