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INTRODUCTION TO MARKETING – A SOUTHERN AFRICAN PERSPECTIVE

R558.00

Available on back-order

ISBN:

9780627035999

Category:

Author :

Pages :

PUBLISHER

Van Schaik

Availability

7-8 Days

Product Description

Introduction to marketing addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning. It also focuses on contemporary marketing topics such as marketing metrics, international marketing, business-to-business (B2B) marketing versus business-to-consumer (B2C) marketing, and ethical considerations.

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