Introduction to Business Management, 11th Edition

Product Description

How do you describe the evolution of marketing thought? What are the different levels and types of management in a business? What is the role of business in society? What role does the purchasing function fulfill in an organisation? What steps are involved in the planning process?

Using features such as Small Business Perspectives, and Critical Thinking boxes, the new edition of Introduction to Business Management provides an accessible overview of business management in the South African context.

The first half of the book deals with the business environment and the four principles of general management: planning, leading, organising, and controlling. The second half focuses on the functional areas of business management such as marketing, purchasing and operations.

Introduction to Business Management is written for undergraduate students, who are doing a course in introductory business management as part of their degree or diploma at a university of technology.