Introduction to Business Functions

Product Description

Introduction to Business Functions provides an overview of business functions and covers the main business areas, namely human resource management, marketing management, procurement and supply chain management, operations management, financial management and information management. These business areas are discussed within the context of for-profit companies as well as providing some small business perspectives for SMEs and entrepreneurs.

The content focuses on applications which take both products and services into account. This will ensure that students understand how the different business areas are interdependent and how they direct the organisation towards its goals.

The writing style is accessible and engaging and will be suitable for students studying business management at introductory level. The content has been written specifically for students who have limited prior knowledge of the different business functions and uses local and relevant examples to illustrate theoretical concepts.