Global Business Environments & Strategies 4th Edition


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7-9 Days

Product Description

Global Business Environments and Strategies 4e focuses on important issues such as appropriate competitive and functional strategies that can enhance the level of management and leadership in a multinational organisation.

This text helps students to develop the ability to make sense of and understand recent theories, trends, and technology in order to make a contribution in the real world of international trade. The fourth edition of this title provides both South African and international cases on global issues.

The fourth edition of Global Business Environments and Strategies remains the only comprehensive text that offers a South African perspective on international business strategies.