FUNDAMENTALS OF SALES AND MARKETING

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R480.00

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SKU: 9781869284596 Category:
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7-8 Days

Product Description

The lifeblood of any business is sales and marketing. Selling and marketing skills are essential for a business to succeed. A person’s ability to market a product or service assists in the development of entrepreneurial flair, a much-needed attribute for people either seeking employment, or currently employed, in the southern African business environment.
Fundamentals of Sales and Marketing:
  • discusses the development of sales and marketing skills in the southern African business environment;
  • is unique as it presents the theory on both sales and marketing in one concise book;
  • provides southern African examples and case studies;
  • is written in simple, clear language which makes it easy to read and accessible to business management students and practitioners in the sales and marketing fields;
  • includes a comprehensive glossary of the terms discussed in the book.

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7-8 Days

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