Fundamentals of E-Marketing


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About this Publication: Whether you work in a small or large firm, Fundamentals of e-marketing will provide you with what you need to know to take advantage of the ever-expanding e-marketspace. Contents Include: Chapter 1. Introduction to marketing and e-marketing Chapter 2. Why have a website? Chapter 3. Search engine marketing Chapter 4. Online advertising Chapter 5. Affiliate marketing Chapter 6. Email marketing Chapter 7. Social media marketing Chapter 8. Blogging Chapter 9. Viral marketing Chapter 10. The e-marketing strategy Chapter 11. Mobile marketing in an e-marketing world Key Benefits: • The context of marketing • Websites as a marketing tool • Banner advertising • Search engine marketing • Blogs • Affiliate marketing • Viral marketing • Social media marketing • Mobile marketing • E-marketing strategies. Support Material: Resources designed to assist lecturers are available for free to lecturers who lecture on courses where the title is prescribed. To access the resources register on the site by creating a profile or if you have already done so, log into the site and click on My Resources. Your resources will only be available once we have verified that you are a lecturer. The lecturer resources for this title include basic PowerPoint slides with artwork that provide a framework as a starting point for creating your PowerPoint presentations.