From Innovation to Profit


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You have an innovative idea, but how do you go about making money from it? How do you start on the road to entrepreneurship? From innovation to profit – an entrepreneur’s guide has been written specifically with you, the budding entrepreneur, in mind. It explains all the stages of developing your idea into a business, such as how to – get started, including suggestions on how to stimulate creativity; protect your idea, by understanding the basics of intellectual property rights; commercialise the idea and progress to the start-up phase; set-up your business and understand the basics of the legal, administrative and procedural requirements correctly; manage and grow your business. From innovation to profit – an entrepreneur’s guide should be read not only by potential entrepreneurs, but by every person in business who wants to expand or franchise, or simply to conduct their business more effectively.