EXPLORING CREATIVITY AND INNOVATION – A STRUCTURED APPROACH FOR ENTREPRENEURS, MANAGERS AND OTHER GAME CHANGERS 2nd Edition

Product Description

Creativity is currently ranked among the most critical skills required to address issues and exploit opportunities created by the 4th Industrial Revolution. It functions as problem solver and idea generator, and is an essential component of innovation. In an increasingly aggressive global business environment, the ability of a nation to compete is of utmost importance for economic survival and growth via innovation. Exploring creativity and innovation discusses all the aspects of innovation, including the creative person, process and outcome; and now also includes a section on design thinking that facilitates modern creative behaviour in an array of business and organisational environments.

Exploring creativity and innovation follows a process approach and provides locally relevant examples and case studies to help readers clearly understand the concepts of innovation and innovation management, and to situate them within the African context.