Essentials of Marketing Research, 7th Edition

R890.00

In stock

ISBN:

9780357033937

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Author :

Edition:

PUBLISHER

Cengage

Availability

In Stock

Product Description

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

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