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Essentials of Marketing Research 3rd Edition

R850.00

Available on back-order

ISBN:

9780071318372

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Author :

Edition:

Availability

10-14 Days

Product Description

Essentials of Marketing Research delivers current marketing research topics and tools that marketers need to succeed. The author’s years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research to the coverage of new market research tools and techniques.

Essentials of Marketing Research gives students a strong command of market research principles, while being concise enough to use alongside cases or projects.

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