Essentials of Marketing 6th Edition

R255.00

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ISBN:

9781485131168

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PUBLISHER

Juta

Edition:

Availability

8-10 DAYS

Product Description

This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy.

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