E-Commerce in South Africa 4e

Product Description

Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education, and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce.

With the radical impact of Covid-19 on consumer behaviour and buying patterns, it is now more crucial than ever for business training to cover at least the basics of e-commerce.

E-Commerce in South Africa explores the ways in which entrepreneurs and managers can make use of e-commerce to improve their contact with their customers and enhance their business and marketing strategies.