Distribution Management


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Product Description

Distribution Management is aimed primarily at undergraduate students of marketing and retailing. In addition, as it provides practical information on topics ranging from supply chains, channel design, the logistics management process, management of distribution channels and behavioural processes to electronic marketing channels, it is also an invaluable resource for entrepreneurs setting up their own businesses. This book provides a clear explanation of the way in which distribution coordinates the activities and aims of the producer or manufacturer and various intermediaries in order to make the product or service available to customers at the right place, at the right time and in the right quantity, as well as facilitating transfer of title and ownership.