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Corporate Innovation & Entrepreneurship, International Edition

R750.00

Available on back-order

ISBN:

9781111526917

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Pages :

Author :

Availability

10-14 Days

Product Description

CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies’ competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP,International Edition provides detailed, actionable answers to the “what,” “how,” “where,” and “who” questions surrounding corporate entrepreneurship in today’s dynamic business environment.

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