Corporate communication – getting the message across in business 2/e

Product Description

Effective business communication skills are essential for organisational success. Poor communication can cost an organisation dearly and prevent it from being truly competitive.

Corporate Communication: Getting the message across in business is not a textbook; it is a practical guide to successful business communication in the South African context. It caters for the needs of students in Business Communication at universities, universities of technology, comprehensive institutions, and business professionals in large organisations, small business owners and entrepreneurs.

It is written in a clear, informative style, refreshingly free of business or academic jargon.

A few of the important topics addressed in this book are:

• Effective interpersonal business communication
• Dealing effectively with clients
• Persuasion and negotiation
• The role of culture in business communication
• Planning successful formal presentations
• Modern business writing
• Arranging and holding a press conference