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Contemporary Retail and Marketing Case Studies 2nd Edition

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9781485102151

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This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner.

Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

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