Contemporary Brand Management

In Stock


Available on back-order

SKU: 9781452242873 Category:

Product Description

Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout.

Additional information

Author :


Sage Publications


2-3 Weeks