Contemporary Brand Management

R739.00

Available on back-order

ISBN:

9781452242873

Category:

Author :

PUBLISHER

Sage Publications

Availability

2-3 Weeks

Product Description

Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout.

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