Consumer Behaviour – Global and Southern African Perspectives

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ISBN:

9781775785033

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Pearson

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9-11 Days

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About this Book:

This is the first South African adaptation of the 10thedition of Schiffman and Kanuk’s seminal Consumer Behavior. Since its first edition in1978, this book has centered on the examination and application of consumer behaviour to the planning, development and implementation of marketing strategies, and in this local adaptation we continue this tradition blending the best of Schiffman and Kanuk’s international perspective with relevant South African context, examples, cases andapplications

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