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Business Research Methods, 2nd Edition

R1,045.00

Available on back-order

ISBN:

9781473760356

Category:

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Author :

Edition:

PUBLISHER

Cengage

Availability

10-14 Days

Product Description

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan’s qualitative and holistic approaches are combined with William Zikmund’s quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

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