Business Management: An Introduction 2nd Edition

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SKU: 9780627026775 Category: Tag:

Product Description

Business management: an introduction follows the development of a venture from conception through to management, including factors such as determining location, the product or service and the target market. Assignments are provided to give students the opportunity to put theory into practice and to review completed work.

Business management: an introduction is aimed at first-year students and can easily be managed in one semester without being overwhelming.

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