Business Communication 2nd Edition

Product Description

Business Communication second edition highlights the importance of effective communication within today’s business environment. The title positions language as a communication tool and then discusses various aspects of communication: communication theory, cognitive communication, organisational communication, cultural communication, and stakeholder communication.

The title focuses on the four essential language skills and places them within the wider context of business communication:

• Writing: The writing process, academic writing, and writing for business
• Reading: Reading for academic purposes
• Listening: Listening skills and overcoming barriers to listening
• Speaking: Oral presentations and speaking during meetings.

The book covers topical issues within the South African workplace.