Business Coaching: Wisdom and Practice

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What every business coach needs to know for the South African marketplace today

At last, a comprehensive and authoritative guide to business coaching designed specifically for local coaches.

  • How should coaches tackle diversity and transformation?
  • Are you aware of the latest theoretical coaching models?
  • What are you doing to build that coaching relationship?

In Business Coaching Wisdom and Practice, Dr Stout Rostron unlocks the secrets of this dynamic, developing profession in an easy-to-read, highly practical format.

The book provides a revealing overview of the entire coaching process, examining the latest theoretical trends and cutting-edge theories and providing practical advice: from how to pursue your own professional development to drawing up a contract with clients. There is a handy, wide-ranging assessment of the bewildering array of coaching models, helpful clarifications about core competences, existential and experiential learning factors, and detailed advice on question frameworks.

Here, too, is guidance on the need for supervision, and an examination of ethical dilemmas which face all coaches and mentors. Of particular interest to South Africa is the in-depth study by Marti Janse van Rensburg on diversity, personality and cultural complexity. Dr Stout Rostron also explores your clients’ existential issues and discusses the crucial impact of the “coaching relationship”.

Here, in one book, is an easy-to-access guide to the full range of skills and resources that all business coaches need to be at the cutting edge of this exciting, emerging profession.

Dr Stout Rostron is one of the leading practitioners in this field; the Founding President of Coaches and Mentors of South Africa (COMENSA), and the author of several books, including the internationally successful Accelerating Performance: Powerful Techniques to Develop People.

“I want every coach and soon-to-be coach to read this book.” – Nancy Kline, author of Time To Think: Listening To Ignite The Human Mind.

“You simply must read this book if you are serious about being a top-notch business coach..” – Carol Kauffman, Director of the Coaching and Positive Psychology Initiative at Harvard Medical School.

“This is a must-read, essential for anyone wishing to help others in any corporate, educational or group setting.”  – Mark R. Rittenberg, Guest Professor, Kellogg School of Management, Northwestern University.

“A magnificent book … it will become the quintessential guide to anyone who wants to know anything quickly about coaching … simply put, it professionalises the field” – Shani Naidoo, HR Director, Foschini Group.

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