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Beyond Design

R2,680.00

Available on back-order

ISBN:

9781501315480

Category:

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Edition:

Availability

3-4 WEEKS

Product Description

This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development—planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today’s student.

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